Location, Location, Location: Search Engine Positioning UK
Location, location, location scream real estate experts. The search engine optimization experts scream the same words – location in search results is key. If your site is on the first page, top half of results then you’re in a good position . When using Search Engines to find information, products or services more people normally tend to visit sites that have been listed on the first or second page most of the time . Statistics show that click-throughs reduce exponentially after page 2 . Good Search Engine Positioning UK has some basic rules .
Four Steps to a Good Search Engine Position
If you put a lot of time and effort into building your website, its equally important that you give equal importance to making sure the website can be found on the search engines . Here’s how to ensure your place in the search engine result helps rather than hurts . A search engine expert can help with search engine positioning .
Having said that lets look at some of the basics in Search Engine Positioning where we are dependent on Search Engine Crawlers to find and index your site in the Search Engines .
1. Search engine crawlers understand and reward keyword use, but if it gets to the point where the text is a jumble then the search engine simply ignores it.
2. It’s important to have keywords in the Title and other Meta Tags . Sometimes it’s also a good idea to employ the use of popularly miss-spelled keywords .
3. Search results are influenced by link popularity on all the top search engines. In other words having links from outside sites makes your site more relevant, a fact not ignored by search engines.
4. Get involved with Affiliate and/or Affinity programs and opportunities. Affinity links are more important . Affinity means the site is related to your web site by subject . Let’s suppose your website sells knitting needles, then a site selling wool or a site on knitting design is a affinity website . An affiliate site markets your site even though it’s content may have no relation to yours . Link popularity also increases when blogs and other article and content sites link to you .
What’s Next
These have all been passive techniques to achieve better search engine positioning. The search engine result relies on search engines sending web crawlers to index our site . However, almost all the top search engines also offer paid slots in their search results. Find an SEO consultant to get that in process