SuperSmartSEO

Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

It’s time to understand a few search engine optimization terms so that you can better understand what will actually improve your own search engine results.

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. The results on this page are also referred to as page positions. Each link represents a page position. If your site is listed as the first link, than your site has a number one page position.

The first thing to understand is that Google actually places a page rank on every page in their search results. The rank is from zero to ten, with ten being the highest. A site can have a page rank of zero and still rank well for many keyword search terms. The opposite is true too. A site can have a general rank of five and have a lower page position than a site with no established page rank. So you can see how this can become rather confusing.

Perhaps it would do well to consider ranking in a more general way. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

When you understand page rank in this way, you will not fall for some of the more unscrupulous SEO services online that promise to help your site rank high in Google or any other search engine. Many SEO services will offer to rank your site well for keyword search terms like, “Sam’s Pest Control, San Francisco”. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

If your site ranks well due to 20 keyword search terms, you need to know the value of those keyword search terms. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

How many people in San Francisco use the keyword search term, “Sam’s pest control, San Francisco, CA”? Most likely only people who already know about Sam’s pest control.

However, if someone lives in San Francisco and is looking for this type of service they are more likely to use the keyword search term, “Pest control S.F. or San Francisco pest control”. Now you can see the difference between a valuable keyword search term and a worthless one.

Sam’s Pet Control, San Francisco, CA is very easy for any SEO savvy person to achieve. In fact it could be done in less than 15 minutes and the SEO scam artist doing it could continue to charge poor Sam a $64.00 monthly fee for seemingly maintaining that number one position month after month.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.