How the wrong type of domain name costs me 2 years and 9 months of effort
Taking 5 minutes to read this article can save you countless hours of effort, and that is being very, very conservative. You may have heard this before, but it really does bear repeating: picking the right domain name is very crucial to your overall SEO efforts and is basically half the battle won, or lost.
I experienced this personally so I wrote this article you’re reviewing now as a type of case-study proof to help you out. So follow along and you’ll see how I messed up big time and how you can reap the rewards of learning this valuable lesson.
My marketing mentor at the time told me to set up a home business reviews site, and the first step was to get a domain name with a “catchy” name and the word “reviews” in it, then use the site as a list-building tool.
So I went ahead and did that and that’s where I made my first mistake, and where this mentor steered me in the wrong direction. You see, when choosing a domain name, you really don’t want a domain name that is catchy or has potential for branding because they generally aren’t good for SEO purposes.
Once I realized this after reading some information about search engine optimization I decided to see if this was really true or not, so I set up a similar site that was also a review site, but was much better because it had all the keywords in it that I was “going after”. Before we get too far along with this, let me say that I did some keyword research prior ot ordering the domain name and the 25 minutes I spent on that keyword research paid off for me, big time.
Once I saw what the highest traffic keywords were, I got a keyword-optimized domain name and wrote some entries and published them.
These types of results come from working in a more effective way, instead of working harder for the same results? Home business reviews site #1, which was 3 years old, and had thousands of backlinks was outranking home business reviews site #2 by 3 spots on page 1 of Google, and site #2 is only 3 months old.
The front page of Google listing achieved with site #2 took me only 3 months because I spent 25 minutes doing keyword research and decided on a good domain name for SEO purposes.
Daniel Mcgonagle teaches successful internet marketing practices at his internet marketing blog and he hopes you learned something useful and valuable from this article 