SuperSmartSEO

When you pay a large company to optimize your search, you are paying for a very specific task, one that was only begun in the 2000s. This isn’t always the safest thing in the world.

Jargon is Our Mortal Enemy

What does that mean for the transparency of these agencies? Unfortunately, that many shady guys are out there, looking for a quick buck. And many of them have hit on a sure-fire way of getting it: by capitalizing on the strangeness that surrounds the realm of Internet marketing as a way to rake in a crazy amount of cash.

No one knows exactly why certain pages reach the top search results of Google. We have a very good general idea, and Google shows us its workings with a sporting amount of honesty. Trying things out and seeing how they work demonstrates a lot. But comprehending every bit of the Google search algorithm is not exactly a do-able thing: it’s endlessly developing, and programmers at Google are pounding away every moment to ensure it can’t be messed around with or played with by cheating methods.

Pretending They Know Stuff We Don’t

This is the point. Untrustworthy SEO companies will exaggerate their wonderful (but fake) comprehension of how search engines function in order to confuse you with jargon. Stay far clear of these practices.

One of the main reasons honesty is so important is because many SEO companies will handle your paid search campaigns. Very different than the mysteries of the algorithm, these advertisements could not be any more honest if they tried.

Transparency Online

You don’t have to deal with Nielsen ratings or traditional methods like with print and television advertising: you can comprehend exactly to whom and how—down to the most specific location—your keywords are reaching.

So, any big SEO outfit who takes a nice cheque from you and throws your PPC in with the more hard (but still viable) job of optimizing your pages, and doesn’t let you see where that campaign money is directed, is simply not doing business in a sound manner. Of course SEO companies will make money—they’re providing a difficult job, and they’re a proper company that needs to make money too.

Good Companies are Open Companies

But not giving you full Google Statistics and a proper notion of how much is being used on paid search is just a recipe for fraud.

The transparency that can be brought to bear on a campaign should be embraced and pushed by any honest organization, but just as in the ‘offline’ milieu, there are shady companies and there are truthful ones. Make sure you choose one that uses your ad money wisely.

Look Back For Your Answers

Sometimes the clearest method to get a good idea of just how this online milieu works is to compare it to previous advertising markets. Just consider the following: you are paying a branding agency to advertise your little shop in a new market, and you don’t have time to follow your various campaigns because you’re busy running your business. So you depend on the agency for everything you know. You don’t need to have obtained a wall full of business degrees to garner an understanding of what needs to be done.

Sound OK so far? Now consider this branding agency is not very honest. They’re taking a good chunk of your money and using it to hit the bar. Instead of keeping an atmosphere of transparency about what they’re making off you, they just want more cash.

Tricked Into Spending Too Much

So they claim that your money is going towards big buys in the Sunday paper (the equivalent of AdWords or expensive placed search with images), but all you’re actually receiving is a lousy classified ad, the equivalent of an obscure corner on the Internet no one ever sees.

Old fashioned companies could hide this behind work in other spheres, but Google’s AdWords campaigns are so easy-to-use and open that it’s useless to try and hide away what you’re using them for—that is, unless you’re a company with a lack of transparency. Keep with transparency, choose a proper SEO company, and rest easy, all the better if they offer SEO Chat, you can test them first.